The contest, launched in August 2007 on YouTube, gave people between the ages of 18 and 30 the chance to submit short videos on the subject of what they expect their lives to be like at age 50. The goal of the U@50 Challenge was to encourage intergenerational dialogue enabling young people to speak their minds and give AARP insight into their views.The video, entitled Lost Generation, was submitted by Jonathan Reed of Georgia State University in Atlanta. It won second place.
It's based on Truth, an Argentinian political advertisement which won a Silver Lion in the Cannes Lions Contest in 2006.
Unfortunately for Ricardo López Murphy, the candidate for whom the ad was created, the voters weren't as impressed. Fourteen candidates registered to succeed President Néstor Kirchner in 2007's election, including the President's wife, Senator Cristina Fernández de Kirchner. López Murphy placed 6th, with 1.43% of the vote.
Oh well. It's still a cool ad, don't you think?
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1 comment:
That's really cool! And I can tell you that AARP has come a long way since I worked for them back in the 1990s.
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